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Project: Keyboard Lauching

Inspired by the "Defy Logic" campaign developed by Logitech with the participation of huge internet icons such as Lizzo and Bretman Rock, this animation study promotes the launching of an RGB mechanical keyboard.

Concept & Direction

In order to maintain the essence of the original campaign while shifting its focus solely towards the promotion of a single product, this scene incorporates a myriad of elements from contemporary and timeless cultural spheres. Drawing inspiration from the realms of both art and technology, the piece gives rise to the notion that limitless creativity and expression are possible through the utilization of the new product. By harmoniously combining elements of modern and classic culture, this campaign emanates a compelling message, affirming that the new keyboard empowers users to envision, recreate, deconstruct, construct, and immerse themselves in boundless possibilities.

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