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Project: Stranger Burger Motion

Motion graphics study piece developed to promote a hamburger combo. The promotion offers sandwiches, drinks and waffles for dessertBased on the upside-down concept addressed in "Stranger Things", a thriller series available on Netflix.

Concept & Direction

The idea leans towards the premise of division of worlds, thus setting the first sandwich, with a tasty, vibrant and "friendly" appearance, in the human and ordinary universe - bright forest of vivid colors -, and the second hamburger, with a defiant, spicy and flashy appearance, in the upside-down universe. The development of this scene aims for teasing the viewer's desire to face the spicy delights of the hamburger of the upside-down world, in addition to instigating their curiosity about the unusual look of the snack.


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